Life insurance statistics (2026)

Name: LifeInsurancePlans.com placed-policy statistics
Creator: LifeInsurancePlans.com
License: https://creativecommons.org/licenses/by/4.0/

Statistics computed from real policies placed through our comparison service, 2020–2026 — free to cite with a link to this page.

Premiums: what people actually pay

The median premium rose 34% since 2020 — from $654/year (2020) to $874/year (2026). n = 38,308 placed policies

Year	Median annual premium	Policies placed (n)
2020	$654	3,138
2021	$654	6,945
2022	$698	5,681
2023	$756	4,951
2024	$781	6,341
2025	$810	8,016
2026 (Jan–Jul)	$874	3,236

Median annual premium of policies placed through our service each calendar year, all lines. Not carrier-published rates.

Men pay about 29% more than women: median $860/year vs $669/year. n = 10,974 men · 20,707 women

Who buys

The median buyer is 65 years old, and 54% of all buyers are 65 or older. n = 31,681 policies with age data

Women are 65% of buyers (20,707 of 31,681 policies with gender recorded).

In the life-insurance segment, 76% of buyers are aged 60–79, and the single biggest cohort is 65–69 (22%). n = 1,595 life policies, Oct 2025–Jul 2026

Coverage choices (life insurance segment)

$25,000 is the most common coverage amount — 41% of life policies — followed by $50,000 (28%) and $10,000 (21%). n = 1,595

Age band	$10,000	$25,000	$50,000
50s	$53/mo	$63/mo	$93/mo
60s	$68/mo	$91/mo	$121/mo
70s	$81/mo	$114/mo	$190/mo
80s	$132/mo	—	—

Median monthly premiums by age band and coverage, life-insurance placements Oct 2025–Jul 2026; every quoted cell has n ≥ 8, "—" = sample too small.

By state

State	Median monthly premium	Policies (n)
Texas	$75	719
Florida	$70	521
Georgia	$70	428
North Carolina	$71	418
California	$76	390
Ohio	$72	351
Virginia	$70	326
Illinois	$71	293
Missouri	$66	281
Michigan	$76	279
Alabama	$69	253
Tennessee	$66	247

Median monthly premium of placed policies (all lines), rolling recent window; states shown have n ≥ 15.

Citing these statistics

You are welcome to cite any figure on this page with attribution and a link: "Source: LifeInsurancePlans.com placed-policy data". All figures are medians/counts of real policies placed through our service — see the full data & methodology. They are estimates for education, not carrier-published rates, and not a quote or offer of insurance. Last reviewed August 2026.